In his book Dark Persuasion, Joel E. Dimmesdale follows the development of brainwashing from its first expressions in Ivan Pavlov's research to the present-day uses of social media. The book explores the historical use of various persuasion techniques, including propaganda and manipulation, to influence people and mould public opinion. To present a comprehensive picture of the intricate mechanics of brainwashing, Dimmesdale draws from a variety of sources, including psychological studies, historical incidents, and modern occurrences. The book offers insights into how people can defend themselves against these strategies as well as explores the ethical and moral ramifications of them. A thought-provoking and educational book, Dark Persuasion illuminates a potent method of psychological manipulation.