{"title":"Non-Fiction","description":"","products":[{"product_id":"rich-dad-poor-dad-by-robert-kiyosaki","title":"Rich Dad Poor Dad By Robert Kiyosaki","description":"\u003cp\u003eApril 2017 marks 20 years since Robert Kiyosaki’s \u003ci\u003eRich Dad Poor Dad\u003c\/i\u003e first made waves in the Personal Finance arena.\u003cbr\u003e\nIt has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eRich Dad Poor Dad\u003c\/i\u003e is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e20 Years... 20\/20 Hindsight\u003c\/b\u003e\u003cbr\u003e\nIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.\u003c\/p\u003e\n\u003cp\u003eIn many ways, the messages of \u003ci\u003eRich Dad Poor Dad\u003c\/i\u003e, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.\u003c\/p\u003e\n\u003cp\u003eAs always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.\u003c\/p\u003e\n\u003cp\u003eWill there be a few surprises? Count on it.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eRich Dad Poor Dad\u003c\/i\u003e...\u003c\/b\u003e\u003cbr\u003e\n• Explodes the myth that you need to earn a high income to become rich\u003cbr\u003e\n• Challenges the belief that your house is an asset\u003cbr\u003e\n• Shows parents why they can't rely on the school system to teach their kids\u003cbr\u003e\nabout money\u003cbr\u003e\n• Defines once and for all an asset and a liability\u003cbr\u003e\n• Teaches you what to teach your kids about money for their future financial\u003cbr\u003e\nsuccess\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929781887220,"sku":"B_1","price":199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_1.png?v=1730009527"},{"product_id":"the-power-of-your-subconscious-mind-by-joseph-murphy","title":"The Power Of Your Subconscious Mind By Joseph Murphy","description":"\u003cp\u003e\u003ci\u003eThe Power of Your Subconscious Mind\u003c\/i\u003e?has been a bestseller since its first publication in 1963, selling many millions of copies since its original publication. It is one of the most brilliant and beloved spiritual self-help works of all time which can help you heal yourself, banish your fears, sleep better, enjoy better relationships and just feel happier. The techniques are simple and results come quickly. You can improve your relationships, your finances, your physical well-being.\u003c\/p\u003e\n\u003cp\u003eDr. Joseph Murphy explains that life events are actually the result of the workings of your conscious and subconscious minds. He suggests practical techniques through which one can change one's destiny, principally by focusing and redirecting this miraculous energy. Years of research studying the world's major religions convinced him that some Great Power lay behind all spiritual life and that this power is within each of us.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Power of Your Subconscious Mind\u003c\/i\u003e?will open a world of success, happiness, prosperity, and peace for you.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929782051060,"sku":"B_2","price":299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_2.png?v=1730009534"},{"product_id":"deep-work-by-cal-newport","title":"Deep Work By Cal Newport","description":"\u003cp\u003e\u003cb\u003eOne of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.\u003c\/b\u003e\u003cbr\u003e\nDeep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.\u003cbr\u003e\nIn DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four \"rules,\" for transforming your mind and habits to support this skill.\u003cbr\u003e\nA mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories -- from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air -- and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929782575348,"sku":"B_3","price":399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_3.png?v=1730881977"},{"product_id":"think-and-grow-rich-by-napoleon-hill","title":"Think And Grow Rich By Napoleon Hill","description":"\u003cp\u003eThink and Grow Rich has been called the \"Granddaddy of All Motivational Literature.\" It was the first book to boldly ask, \"What makes a winner?\" The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself.\u003cbr\u003e\nThe most famous of all teachers of success spent \"a fortune and the better part of a lifetime of effort\" to produce the \"Law of Success\" philosophy that forms the basis of his books and that is so powerfully summarized in this one.\u003c\/p\u003e\n\u003cp\u003eIn the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929783361780,"sku":"B_5","price":249.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_5.png?v=1730009553"},{"product_id":"the-power-of-habit-by-charles-duhigg","title":"The Power Of Habit By Charles Duhigg","description":"\u003cp\u003eA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.\u003c\/p\u003e\n\u003cp\u003eMarketers at Procter \u0026amp; Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern?and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.\u003c\/p\u003e\n\u003cp\u003eAn untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees?how they approach worker safety?and soon the firm, Alcoa, becomes the top performer in the Dow Jones.\u003c\/p\u003e\n\u003cp\u003eWhat do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.\u003c\/p\u003e\n\u003cp\u003eThey succeeded by transforming habits.\u003c\/p\u003e\n\u003cp\u003eIn The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.\u003c\/p\u003e\n\u003cp\u003eAlong the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter \u0026amp; Gamble, Target superstores, Rick Warren?s Saddleback Church, NFL locker rooms, and the nation?s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.\u003c\/p\u003e\n\u003cp\u003eAt its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.\u003c\/p\u003e\n\u003cp\u003eHabits aren?t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929794207988,"sku":"B_6","price":499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_6.png?v=1730009721"},{"product_id":"thinking-fast-and-slow-by-daniel-kahneman","title":"Thinking Fast And Slow By Daniel Kahneman","description":"\u003cp\u003eSystem 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation?each of these can be understood only by knowing how the two systems shape our judgments and decisions.\u003c\/p\u003e\n\u003cp\u003eEngaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives?and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years,?\u003cspan class=\"a-text-italic\"\u003eThinking, Fast and Slow?\u003c\/span\u003eis a contemporary classic, an essential book that has changed the lives of millions of readers.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929794306292,"sku":"B_7","price":599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_7.png?v=1730009728"},{"product_id":"eat-that-frog-by-brian-tracy","title":"Eat That Frog By Brian Tracy","description":"\u003cp\u003eNEW EDITION, REVISED AND UPDATED\u003c\/p\u003e\n\u003cp\u003eThe legendary Eat That Frog! (more than 1.5 million copies sold worldwide and translated into 42 languages) will change your life. There just isn't enough time for everything on our \"To Do\" list—and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done.\u003c\/p\u003e\n\u003cp\u003eThere's an old saying that if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using “eat that frog” as a metaphor for tackling the most challenging task of your day—the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life—Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You'll not only get more done faster, but get the right things done.\u003c\/p\u003e\n\u003cp\u003eBestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done—today!\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929794371828,"sku":"B_8","price":349.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_8.png?v=1730009734"},{"product_id":"the-100-startup-by-chris-guillebeau","title":"The $100 Startup By Chris Guillebeau","description":"\u003cp\u003e“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1  New York Times  bestseller  The Happiness Project\u003c\/p\u003e\n\u003cp\u003eStill in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.\u003c\/p\u003e\n\u003cp\u003eChris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.\u003c\/p\u003e\n\u003cp\u003eHere, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for.  You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.\u003c\/p\u003e\n\u003cp\u003eNot content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish— sell  him the fish instead; and in the battle between planning and action, action wins.\u003c\/p\u003e\n\u003cp\u003eIn ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our  own  life, we can help others change  theirs.  This remarkable book will start you on your way.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929795354868,"sku":"B_14","price":399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_14.png?v=1730009773"},{"product_id":"after-the-prophet-the-epic-story-of-the-shia-sunni-split-in-islam-by-lesley-hazleton","title":"After The Prophet The Epic Story Of The Shia-sunni Split In Islam By Lesley Hazleton","description":"\u003cp\u003eIn this gripping narrative history, Lesley Hazleton tells the tragic story at the heart of the ongoing rivalry between the Sunni and Shia branches of Islam, a rift that dominates the news now more than ever.\u003c\/p\u003e\n\u003cp\u003eEven as Muhammad lay dying, the battle over who would take control of the new Islamic nation had begun, beginning a succession crisis marked by power grabs, assassination, political intrigue, and passionate faith. Soon Islam was embroiled in civil war, pitting its founder's controversial wife Aisha against his son-in-law Ali, and shattering Muhammad’s ideal of unity.\u003c\/p\u003e\n\u003cp\u003eCombining meticulous research with compelling storytelling, \u003ci\u003eAfter the Prophet\u003c\/i\u003e explores the volatile intersection of religion and politics, psychology and culture, and history and current events. It is an indispensable guide to the depth and power of the Shia–Sunni split.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929795813620,"sku":"B_17","price":449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_17.png?v=1730009793"},{"product_id":"pakistan-a-hard-country-by-anatol-lieven","title":"Pakistan A Hard Country By Anatol Lieven","description":"\u003cp\u003eIn the past decade Pakistan has become a country of immense importance to its region, the United States, and the world. With almost 200 million people, a 500,000-man army, nuclear weapons, and a large diaspora in Britain and North America, Pakistan is central to the hopes of jihadis and the fears of their enemies. Yet the greatest short-term threat to Pakistan is not Islamist insurgency as such, but the actions of the United States, and the greatest long-term threat is ecological change.\u003c\/p\u003e\n\u003cp\u003eAnatol Lieven's book is a magisterial investigation of this highly complex and often poorly understood country: its regions, ethnicities, competing religious traditions, varied social landscapes, deep political tensions, and historical patterns of violence; but also its surprising underlying stability, rooted in kinship, patronage, and the power of entrenched local elites. Engagingly written, combining history and profound analysis with reportage from Lieven's extensive travels as a journalist and academic,?\u003ci\u003ePakistan: A Hard Country\u003c\/i\u003e?is both utterly compelling and deeply revealing.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929796927732,"sku":"B_19","price":499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_19.png?v=1730009806"},{"product_id":"everything-is-f-cked-a-book-about-hope-by-mark-manson","title":"Everything Is F*cked A Book About Hope By Mark Manson","description":"\u003cp\u003eWe live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.\u003c\/p\u003e\n\u003cp\u003eWhat’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published \u003ci\u003eThe Subtle Art of Not Giving A F*ck\u003c\/i\u003e, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries.\u003c\/p\u003e\n\u003cp\u003eNow, in \u003ci\u003eEverthing Is F*cked\u003c\/i\u003e, Manson turns his gaze from the inevitable flaws within each individual self to the endless calamities taking place in the world around us. Drawing from the pool of psychological research on these topics, as well as the timeless wisdom of philosophers such as Plato, Nietzsche, and Tom Waits, he dissects religion and politics and the uncomfortable ways they have come to resemble one another. He looks at our relationships with money, entertainment and the internet, and how too much of a good thing can psychologically eat us alive. He openly defies our definitions of faith, happiness, freedom—and even of hope itself.\u003c\/p\u003e\n\u003cp\u003eWith his usual mix of erudition and where-the-f*ck-did-that-come-from humor, Manson takes us by the collar and challenges us to be more honest with ourselves and connected with the world in ways we probably haven’t considered before. It’s another counterintuitive romp through the pain in our hearts and the stress of our soul. One of the great modern writers has produced another book that will set the agenda for years to come.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929797222644,"sku":"B_21","price":399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_21.png?v=1730009820"},{"product_id":"the-subtle-art-of-not-giving-a-f-ck-by-mark-manson","title":"The Subtle Art Of Not Giving A F*ck By Mark Manson","description":"\u003cp\u003eIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be \"positive\" all the time so that we can truly become better, happier people.\u003c\/p\u003e\n\u003cp\u003eFor decades, we've been told that positive thinking is the key to a happy, rich life. \"F**k positivity,\" Mark Manson says. \"Let's be honest, shit is f**ked and we have to live with it.\" In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is a dose of raw, refreshing, honest truth that is sorely lacking today.?\u003cem\u003eThe Subtle Art of Not Giving a F**k\u003c\/em\u003e?is his antidote to the coddling, lets-all-feel-good mindset that has infectedmodern society and spoiled a generation, rewarding them with gold medals just for showing up.\u003c\/p\u003e\n\u003cp\u003eManson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited?\"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.\" Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.\u003c\/p\u003e\n\u003cp\u003eThere are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor,?\u003cem\u003eThe Subtle Art of Not Giving a F**k\u003c\/em\u003e?is a refreshing slap for a generation to help them lead contented, grounded lives.\u003c\/p\u003e\n","brand":"StudentStore.pk","offers":[{"title":"Default Title","offer_id":45929797386484,"sku":"B_22","price":299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/3419\/6468\/files\/B_22.png?v=1730009826"},{"product_id":"how-to-win-friends-and-influence-people-by-dale-carnegie","title":"How To Win Friends And Influence People By Dale Carnegie","description":"\u003cp\u003eYou can go after the job you want?and get it!\u003c\/p\u003e\n\u003cp\u003eYou can take the job you have?and improve it!\u003c\/p\u003e\n\u003cp\u003eYou can take any situation?and make it work for you!\u003c\/p\u003e\n\u003cp\u003eDale Carnegie?s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. 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