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Home Non-Fiction Political & Social Sciences Dark Persuasion: A History of Brainwashing from Pavlov to Social Media by Joel E. Dimsdale
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Dark Persuasion: A History of Brainwashing from Pavlov to Social Media by Joel E. Dimsdale

₨ 599 ₨ 449

In his book Dark Persuasion, Joel E. Dimmesdale follows the development of brainwashing from its first expressions in Ivan Pavlov’s research to the present-day uses of social media. The book explores the historical use of various persuasion techniques, including propaganda and manipulation, to influence people and mould public opinion. To present a comprehensive picture of the intricate mechanics of brainwashing, Dimmesdale draws from a variety of sources, including psychological studies, historical incidents, and modern occurrences. The book offers insights into how people can defend themselves against these strategies as well as explores the ethical and moral ramifications of them. A thought-provoking and educational book, Dark Persuasion illuminates a potent method of psychological manipulation.

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SKU: B_1367 Categories: English Books, Non-Fiction, Philosophy, Political & Social Sciences, Self-Help
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This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

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